Web Process



Our team will begin by evaluating the client-supplied materials (content, existing brand assets, websites, marketing materials, etc.) and meeting with the client team for a kickoff. After reviewing all materials and evaluating the client’s needs and goals, we will begin to build the creative direction based on our findings.  


Once all content is in hand, we will begin design of the wireframe for the site (example). The wireframe will provide both teams the blueprint for the site structure, content recommendations and expected functionality. Once the wireframe is approved and we receive final client sign off, we will begin the conceptual design of the site (example). While in the design phase, our team will examine and advise on opportunities for data visualization and interactive storytelling.


Once design is approved, development will begin with the creation of an agreed upon content management system such as Squarespace or similar on a hosting plan that works for the system, along with the fully responsive front-end development of the entire site. We will integrate all agreed upon outside services, including Google Analytics, mailing services, social media connections, etc. The site will be thoroughly tested by our team. As well, we ask your team to work with us in the testing phase, including adding some content to the site to learn how the site works and identify where potential issues may arise. Once testing is complete, our team will manage all DNS transfers if applicable and launch the site. Our team will be available for up to two weeks after launch to take care of any final issues that may occur. 


Additionally, we can set up a longterm maintenance plan if there is a need. Normally until we establish the specific functionality of the site, we may not know what longterm commitments will be needed. We do intend to build a sustainable site that will allow your team to update content as needed, however not every aspect of the site will be able to be adjustable without an understanding of the codebase